Date:
08/02/2017
Description:
Project corporate design for Frontera, a international chilean brand of Concha & Toro wines,which it was shown in Talenthouse platform.
Frontera requested a modern proposal for his bottles packaging and a evolution for his logo, not a revolution, because they don't want lose his loyal clients. With his new brand image, the Frontera's target is increase its visual icons trought his label in order to remember the brand between his customers.
The proposal shown use a typography with littles differences about the before version, smooth strokes and soft angles in order to get a younger audience. I decided put the compass outside of logo in order to increase the readable and use this graphic element like isolate elements. About the colors I choose warm and fancy tones.
For the packaging we want to highlight the stroke of the mountain, so distinctive in the image used so far, minimizing the details and synthesizing it in a cleaner way. To get more visual impact, the use of a die in the silhouette of the mountains is proposed. The new logo is placed over a rustic texture that brings warmth to the global image.
