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Fruit store - El pincho

Fruit store - El pincho
Main logo for El Pincho new image.
Monochromatic versions
Monochromatic versions.

Concept

El pincho is a fruit and vegetable store with a very close and happy relationship with its customers, which makes them trust again in the products they offer. Without intermediaries, they bring the fruit directly from the field at your home.

Color palette - El Pincho
Color palette choosen, with tones about field conveying happiness and vitality.
El Pincho - Tipography
A cheerful typeface was chosen, with wavy lines, but without compromising its readability. For the texts, a more standard typeface has been chosen, with serif and smooth lines.
El Pincho - Visit card
Visit card.
Advertising image
Advertising image
Advertising image
Advertising image.
Mockup fruits and vegetables bottle
Mockup design for fruits and vegetables bottle.
Rotulación de tienda
Shop lettering in Chiclana de la Frontera (Cádiz) with printed vinyl
Rotulación de tienda
Shop lettering in Chiclana de la Frontera (Cádiz) with printed vinyl.

Date:
23/09/2016

Description:

Development of corporate image during the period of time that I worked in the advertising agency, Publicentro del Sur, for the fruit store "El Pincho" located in the Chiclana de la Frontera food market.

We focus the project on a cheerful image with colors related to the field sector but maintaining a retro style, to convey the longevity of this profession.