Romero Arauz mainly covers 3 areas of advice to both companies and individuals, so I seek to represent that advice and guide in different fields through its symbol: a compass.
When the new image was accepted, we proceeded to create all the necessary material to apply it to different supports, both offline and online.
Date:
02/01/2018
Description:
Corporate image project for Romero Arauz and associates, the tax, labor and legal advice company located in Cádiz, developed during the period I was working at Publicentro del Sur. They had an old image that they wanted to renew, according to the new digital times and their work philosophy.
As a symbol, an analogy was sought to the advice they offer in areas such as tax, labor and legal. For this, a compass was chosen, with elegant lines, seeking simplicity.
As to typography, we chose a serif with a thick line typography, to transmit professionalism and know-how, together with the experience of more than 25 years in the sector, which makes it a relevant firm.