This image was created in order to try possibilty on the typography creation focused to poster design, flyers and any advertisement material. The main idea was to become the typography in any object that we want, in this case we picked the apple. We began with 3D text as base, with little lights and shadows like guide.
We continue adding apple textures with free images, which we found on internet, adjusting tones, highlights, and saturation in order to integrate all. When we finished this part, we continue adjusting lights and shadows, thanks to several adjustment layers and several techniques learned before.