Go! It was born from a personal naming and corporate image development project in which Google launched into the market as a new virtual mobile operator. It focuses on young people between the ages of 18 and 40 who are looking for an effective service, who are willing to pay a little more for quality services. Features that focus primarily on the speed of your connections and sophisticated service.
The name Go! It is born from the philosophy about the service offered and the target public, young people with ambition who are always looking to improve, keep progressing and for that reason they use technology. They looking for a service that ensures a smooth connection at high speed, that does not make you suffer long waits to obtain the information which they need.
Go! It is a short name and easy to remember, following the structure of its parent company "Google" that transmits speed, progress and the desire to eat the world.
Personal branding project, developing a branding approach about a new Google service. On this case is about the new mobile virtual operator Go!, which his main features are velocity and sophistication.
We keep the typography and colours used in others Google services because is a remarkable feature on the market. The logo choosen show the essence about te service (Sophistication, velocity and innovation). From this point I develop several graphics support, like stationery and contact points.