Romero Arauz mainly covers 3 areas of advice to both companies and individuals, so I seek to represent that advice and guide in different fields through its symbol: a compass.
When the new image was accepted, we proceeded to create all the necessary material to apply it to different supports, both offline and online.
Corporate image project for Romero Arauz and associates, the tax, labor and legal advice company located in Cádiz, developed during the period I was working at Publicentro del Sur. They had an old image that they wanted to renew, according to the new digital times and their work philosophy.
As a symbol, an analogy was sought to the advice they offer in areas such as tax, labor and legal. For this, a compass was chosen, with elegant lines, seeking simplicity.
As to typography, we chose a serif with a thick line typography, to transmit professionalism and know-how, together with the experience of more than 25 years in the sector, which makes it a relevant firm.