Romero Arauz

Romero Arauz logo
Main logo for the tax, labor and legal advice, Romero Arauz.
Romero Arauz
Logo in positive, negative and grey scale versions in order to use them for differents applications.


Romero Arauz mainly covers 3 areas of advice to both companies and individuals, so I seek to represent that advice and guide in different fields through its symbol: a compass.

Romero Arauz tipography
Source Serif Pro tipography.
Color palette - Romero Arauz
Color palette.
Romero Arauz - Visit cards
Visit cards.
Storefront design
Storefront design.


When the new image was accepted, we proceeded to create all the necessary material to apply it to different supports, both offline and online.

Vinyl cut
Vinyl cut in methacrylate plate.
Advertising indoor
Advertising indoor.
New image adapted in website
New image adapted in website.


Corporate image project for Romero Arauz and associates, the tax, labor and legal advice company located in Cádiz, developed during the period I was working at Publicentro del Sur. They had an old image that they wanted to renew, according to the new digital times and their work philosophy.

As a symbol, an analogy was sought to the advice they offer in areas such as tax, labor and legal. For this, a compass was chosen, with elegant lines, seeking simplicity.

As to typography, we chose a serif with a thick line typography, to transmit professionalism and know-how, together with the experience of more than 25 years in the sector, which makes it a relevant firm.