Watford F.C.

Development about corporate image Watford F.C.
Main logo.
Negative logo version
Negative logo version.
Positive logo version
Positive logo version.
Gray scale logo version
Gray scale logo version.
I used a customize typography, which has a bold stroke and pointed serif like the hornets sting.
Color palette for football team
Color palette for football team.
Logo adapted in several sizes
Logo adapted in several sizes
Sport T-shirt Mockup
Sport T-shirt Mockup.
Sport T-shirt Mockup
Sport T-shirt Mockup.
Scarf Mockup
Scarf Mockup like merchandaising product.
Team football flags Mockup
Screen TV showing the match between 2 teams.
New image adapted to sport equipment
New image adapted to sport equipment.
Football team cap mockup
Football team cap mockup.


Watford FC is a football club which plays in Premier League and is known like "The hornets". The club wants change his image before 2020/21 season.

From years the fans have called "The hornets" at the team, but the oficial badge is a red hart, which not identify the club and fans neither.

This image was inspired by several concepts and ideas used from 1972 for tha club image. I keep the same current badge shape, which is very indetificative about other football teams. In order to convey "The hornets" I used the 1972 badge, but with some tweaks and delete little details- The hornet body is a old ball placed in the center of emblem, conveying in a side the passion for this sport and the other hand one of the oldest team of England league. From ball born the wings in a opened shape to convey unity and friendly between team and fans.

I created a speciall typography, with a bold stroke and body and pointed serif in reference to sting hornets.