When we make a 3D model for advertising pieces, the technical requirements are different from modelling for video games, for example. Knowing these limitations is important to optimise the workflow.
Depending on the nature of the project we will decide whether we need the skills of a 3D generalist or a photographer to achieve the objectives.
Advertising project, in which several pieces are created promoting sun protection cream, aimed at all audiences, highlighting the importance of this product in the summer season.
3D modelling techniques were used for its elaboration, together with photographic retouching. The use of 3D modelling of the product greatly facilitated the adjustments of light, shadows and presentation of the product in the final graphic piece.