Promotional motion graphics in collaboration for the big events production company Westin Mayer, which shows its trajectory in more than 20 years producing tours, concerts, events and audiovisual content for Netflix.
The content related to leisure and entertainment invited to make an advertising piece with a lot of rhythm and in constant movement, in order to keep the viewer’s attention during its duration. It is also clearly focused on an audience aged between 14 and 50 years so we chose a modern and powerful audio track, but to maintain the visual tension in the quieter moments. To achieve this goal we used fast and abrupt camera movements, which were marked by the audio track itself.