Happy crab – children events

Happycrab - Logotype
Color logotype
Happycrab - Positive logo
Happycrab - negative logo
Happycrab - gray scale logotype
Happycrab - Color palette
Color palette
Happycrab - Typography
We use a friendly and familiar typography, but without reaching a cartoon style.
Happycrab - Print sizes
Print sizes
Design of credentials for each event’s staff

Logotype for the children’s events production company Happy Crab. The idea was a striking logo, focused on a child audience, but without getting lost in the details so as not to overload it and lose the function of the logo. We opted for circular shapes, to convey dynamism and joy, but without falling into informality.