Romero Arauz covers mainly 3 areas of advice (tax, labor and legal) to both companies and individuals, so we sought to represent that advice and guidance in different fields through its symbol: a compass.
Once the new image was accepted, we proceeded to create all the necessary material to apply it in different media, both offline and online.
Corporate image project for Romero Arauz y asociados, the tax, labor and legal consultancy based in Cadiz, developed during the period I was working in Publicentro del Sur. They had an old image that they wanted to renew, according to the new digital times and their work philosophy.
As a symbol we looked for an analogy to the advice they offer in areas such as tax, labor and legal. For this, a compass was chosen, with elegant strokes, seeking simplicity.
As for the typography, we chose a thick serif, to convey the professionalism and know-how, along with the experience of over 25 years in the industry, which makes it a relevant firm.