Talkao is a communication and translation company which uses innovation and technology to break down language barriers, creating tools which make it easier for users to communicate between people who speak different languages.
Its applications are aimed at culturally restless and creative users. Proactive people who are always looking for ways to improve in all areas of life. They are non-conformist and ambitious people who are constantly looking for innovation in a sustainable and respectful way with both society and the environment.
We start from a logo and brand image with a longevity of more than 5 years with the challenge of rebranding a brand already established in the minds of millions of users who have made use of their applications and that does not involve a radical change. Talkao faces the need to communicate its values and its way of seeing the world through a coherent visual universe in tune with its personality.
We find ourselves with a redundant and neutral logotype. Lacking that restlessness and adventurous spirit that characterizes it. The promotional and web pieces created previously do not follow a defined style, since there are no basic guidelines established, such as typographies, color palette, sizes of use, etc… So in that sense we start from scratch.
We chose 2 main colors with a high saturation, linked to technology. We sought to represent an adventurous and daring attitude, with a desire to live new experiences where technology plays an important role.
The website is developed under the CMS WordPress for creating content in a easier way and specially its SEO positioning. We adapted the website to different languages using the Polylang plugin and apply conversion tracking using Google Analytics and Google Tag Manager.
Design and layout templates for editing and post them by the Community Manager in networks such as Facebook, Instagram or X, following the visual line established in its visual identity.
Rebranding for Talkao’s new visual identity.
Thanks to Talkao the user will be able to learn about other cultures around the world, giving him the possibility to communicate in any language wherever he is. Talkao has that closeness and humility that invites you to have a conversation with him and always learn something new thanks to his cultural knowledge. He sees life always in a positive way and always adding up, whenever he can he offers to help others and is an advocate of cultural diversity and respect, because he knows that it is the only way to grow in all areas.
Talkao and its applications are for culturally restless and creative users. Proactive people who are always looking for ways to improve in all areas of life. They are non-conformist and ambitious people who are constantly looking for innovation in a sustainable and respectful way with both society and the environment.